Copywriting Advice

Are you tired of your poor marketing performance? Do you want to try doing things differently to get better results?

Perhaps you’ve been committing some copywriting mistakes without knowing it, and they’re preventing you from reeling in new business.

Or it could be that you need a writer from the outside who’s not close to the business – because, as you know, sometimes when you’re too close to your ‘baby’ it’s a bit hard to separate what you think customers need to know and what customers actually want to know.

If you’re struggling to identify what’s missing from your copy, and if you want to identify other opportunities you could grab, why not let me take a look?

I’ll review what you’ve been writing or doing, and then give you my honest feedback of the good and the bad. I’ll also suggest some opportunities for you to attract new customers.

You may find that the problem could be as simple as tweaking your message, something that is easily achievable through either an edit or fresh copy.

Or, like many of my clients have found, it could be that you need to change your approach entirely. For example, people-friendly marketing copy are conversational and speak directly to the ideal customer, not “everyone” or “anyone”. Your copy should speak to the one likely to buy from you.

Also, customers expect to deal with people, not a business. Unless they’re other businesses assessing your work before they partner with you, customers don’t care one bit about your vision, mission and objectives.

Go on and ask your customer tomorrow. Ask them why they buy from you. I bet they won’t mention anything about your financial growth. That’s because they don’t care about the boring details. They want to know the benefits of buying your services and products, and they want to understand the value.

Whatever the problem you’re facing when writing for your business, it’s a good idea to get someone on the outside to look at what you’ve been writing and how you’ve been writing it. This gives you a good place to start.

Wouldn’t you agree?

The best way forward when you’re stuck is to assess your copy and then fix it. Give your copy a check-up like you do your teeth!

My experience and expertise as a copywriter and marketer allow me to provide valuable consultancy where I give guidance and assistance so you can get better results.

Following my initial assessment of your copy, you may choose for me to:

  • Review specific campaign strategies (e.g. customer retention)
  • Write effective copy for your marketing campaigns
  • Create specific marketing or public relations campaigns
  • Guide and advise you about new copywriting strategies
  • Work with you (hand-holding) to review everything you write
  • Set up your blog, email marketing campaigns and social media pages
  • Share some copywriting tactics to help convert leads
  • Share some marketing strategies to nurture subscribers
  • Optimise your copy for conversion and SEO
  • Suggest some creative people who can help you with your website and artwork

And much, much more. Plus, I can tailor my services to suit your budget.

Find out what you could be doing differently.

If you’d like to find out about my availability, I’m only a click away