3 ways to make your case studies more interesting

Say your business has some great client stories, and you’d love to write them out to share with prospective clients, sponsors or funding bodies....
copywriter perth western australia

What type of writer do you want?

Need a copywriter but can't figure out which type of copywriter to choose? Do you prefer someone who can tell your story, sell your unique...
what else do copywriters do

What else does a copywriter do apart from writing?

When networking with other business owners, they often ask me to explain what I do as a copywriter. “Do you just sit down and...
christmas-blog-post-ideas

5 types of Christmas blog posts that boost website traffic

At this time of the year, many people naturally jump onto Google and social media in search of Christmas-related content because they need fresh...
easter blog topics

How to come up with Easter blog topics

Many blog owners – whether blogging for business or personal – miss out on attracting new eyeballs to their websites because they struggle to...
press release writer in perth

Quick guide to press release topics that position you as an expert

Have you ever seen a new business being interviewed as an expert in your local paper and thought, “How the f--- did they get...
social-media

12 tricks that increased social media engagement for my business

Is your small business on social media? Are you searching for new ways to build brand awareness and increase social media engagement with your...
copywriting rule

Business owners – do you really know your competitors and ideal customers?

A friend recently asked me for tips on how to improve what they're writing for their small business. Here's a summary of what we...
target audience perth

This could be why your copy isn’t converting

Are you still wondering why your copy isn't converting? Maybe it's targeting too many people. Like... EVERYONE? Including the people who won't buy from...
our services page copywriting

This copywriting tip will help you nail your services page

Have you ever thought, “How come no one’s calling or emailing me? Have they heard bad things about me? Could I be doing more...