5 types of Christmas blog posts that boost website trafficRhonda Chapman
Christmas decorations are going up in the shops. And as you know, at this time of the year people naturally jump onto Google and social media in search of Christmas-related content. But they need fresh ideas. So most will be searching for new content, not last year’s content. This is where your Christmas blog posts come in.
Let me show you how you can use your business blog to serve Christmas content that people will find useful in the lead up to the holiday season.
But before we begin, be warned… you only have a small window of opportunity to piggyback on the Christmas season if you want to attract some of these people to your website. I say NOW is the best time to start blogging about Christmas because when it comes to organic traffic, it could take some time to build momentum.
So, don’t wait until December or you could miss the boat!
Why use Christmas blog posts?
Let me give you an example. Say you’ve always found business a bit slow during the Christmas season. And you’ve also found that your website traffic tends to be slow during November-January.
Here’s what you could do… use your business blog to share Christmas-related tips that would make people curious and therefore drive them to your site. Even if the tips are not linked to the solutions you offer.
How does this work? This means using relevant Christmas-related keywords either on their own or alongside your usual keywords. Remember, your goal is to create and share timely content that your readers will find useful.
The content must focus on solutions to help them solve their problems. Just like I’m doing now. I’m guessing you came here because you have a blog and wanted to know how to use it to promote your business in the lead up to Christmas.
As you’re reading through my blog post, you’ll notice how I’ve strategically placed links and calls to action to take you to my About Rhonda page and my blog content services page. I’ve done this to help you discover more about who I am and how I can help create content for your blog.
If you’re interested in my services, then you’ll contact me right away or when you’re ready.
That’s why we publish Christmas blog posts. To use our blog posts to attract (or bait) people who want to read Christmas-related content.
Common Christmas blog post ideas
Christmas-related content comes in all formats and can be used for any marketing purpose. Here are just a few ideas to get you started.
1. Christmas blog posts that showcase what you do
A perfect way to incorporate Christmas topics into your business blog is to focus on the reasons your customers would need your services during the holiday season.
For example, if you’re a family portrait photographer and you want more families to make bookings for November-December, then a blog post to showcase last year’s Christmas family portraits is the perfect place to start.
In your post, you give some tips on how to choose a family portrait photographer or tips on how to pose for your Christmas photo shoot. Be sure to keep it interesting. Show them what you’re good at so they think of you when they want Christmas family portraits.
Boom! Christmas blog posts that showcase what you do can be used for any service or product you want to promote. The goal is to simply mix your usual topics with the word “Christmas”.
2. Christmas posts that inspire people
You can inspire people through how-to posts that don’t focus on your solutions at all. Instead, you’re helping people use their imagination. And then you either place links to your pages within the post or insert a call to action at the bottom to prompt them to get in touch, leave a comment or Like you on Facebook. Whatever your goal.
Some topic examples:
- “How to Make Your Own Santa Suit” (if you’re a dressmaker)
- “How to Plan Your Christmas Menu” (if you’re a caterer or chef)
- “How to Make a Christmas Wreath Like a Pro” (if you’re a florist)
- “How to Buy Expensive Christmas Gifts Without Going Broke” (if you’re a financial planner)
- “5 Ways to Afford a Trip to New York This Christmas” (if you’re a travel agent)
Put on your creative hat and find a topic you know inside and out that you can share without giving away your secrets. After all, you want them to return to spend money with you.
3. Blog posts that are really Christmas guides
Christmas is a stressful time, and people are constantly searching Google for Christmas shopping guides and ideas. Use your blog to help them shop for gifts for their loved ones.
Some examples for the seasonal blog posts:
- “2016 Perth Christmas Event Guide” (if you’re a tour operator)
- “21 Books to Buy for Kids This Christmas” (if you’re a speech therapist)
- “The Ultimate Guide to Organising Christmas Dinners” (if you own a café)
- “Best Christmas Gift Ideas for Business Mums” (if you own a stationery store)
- “11 Christmas Gifts for Car Lovers” (if you own an auto repair workshop)
Stuck for a topic? Watch what your friends are talking about on Facebook.
Or if you spot a blog post you like but it’s covering the whole of Australia or it’s targeting readers in another country, then without copying the post just write your own version and put a local spin on it.
4. Blog posts that include an expert roundup
An expert roundup post is a post in which you present quotes and tips you’ve personally collected from your expert colleagues. The best experts are those whose services complement yours.
With these types of Christmas blog posts, you can bring even more eyeballs to your blog post. That’s because when you email your post link to each participant, they would share with their audiences.
Why would readers read your post? Because they yearn for insights from some industry experts. So, imagine what they would say if you placed several experts into one post!
Here’s an example of how a relationship counsellor could write a complex expert roundup post:
Topic: “Experts Say Christmas Planning Shouldn’t Be This Depressing”
Target audience: Parents of children aged 0 to 16
Several experts to interview in this blog post:
- Psychologist on how to manage Christmas stress
- Babysitting service on how to choose a babysitter to help out
- Financial planner on how to manage money stress this Christmas
- School teacher on how to keep children busy on Christmas day
- Chef on what to cook a day or two early for Christmas dinner
- Travel agent on choosing hotels to recommend to visiting relatives
- Home cleaning service on how to do a little bit every day
- Shopping centre manager on how to make savings this Christmas
- And others… you get the idea.
And here’s how the counsellor could write a simple expert roundup blog post.
Topic: “Perth Parents Share Tips for A Stress-Free Christmas”
Yes, parents are experts, too!
Target audience: Parents of children aged 0 to 16
Experts to interview: Parents sharing tips with other parents. Perhaps simply ask them for their top tips.
5. Blog posts about your favourite <whatever>
Christmas is one of those holidays where it’s OK to share other things you’re passionate about on your business blog that have nothing to do with your business. Whether it be recipes, hobbies, favourite places to go, there’s always a Christmas-related topic you can write about.
This type of post helps people get to know and like you. Your call to action could be to sign up to your newsletter, Like your Facebook page or connect with you on LinkedIn.
Examples to consider:
- “Here’s What This Artist Eats for Christmas”
- “Why I Send Wine to My Copywriting Clients Every Christmas”
- “Christmas Quilting Patterns for Beginners Like Me”
- “Confession of an Accountant: I Collect Garden Gnomes!”
As you can tell, this is one of the easiest blog formats to write.
These are just a few ideas for injecting some Christmas topics into your content strategy.
Before choosing your topic, use Facebook, Twitter, Google Trends, Pinterest and other similar places to find some trending keywords to help you create relevant posts for Christmas.
If you need a hand writing or editing your Christmas blog posts, get in touch with me today. But be quick, I’m only accepting 10 requests, and only until the end of November.