Many blog owners – whether blogging for business or personal – miss out on attracting new eyeballs to their websites because they struggle to find a way to link their niche topics to trending topics. (more…)
Have you ever seen a new business being interviewed as an expert in your local paper and thought, “How the f— did they get this gig? They’re no expert! I’m the expert!” (more…)
Christmas decorations are going up in the shops. And as you know, at this time of the year people naturally jump onto Google and social media in search of Christmas-related content. But they need fresh ideas. So most will be searching for new content, not last year’s content. This is where your Christmas blog posts come in. (more…)
Is your small business on social media? Are you searching for new ways to build brand awareness and increase social media engagement with your ideal customers?
A friend recently asked me for tips on how to improve what they’re writing for their small business. Here’s a summary of what we covered in our discussion. (more…)
Have you ever thought, “How come no one’s calling or emailing me? Have they heard bad things about me? Could I be doing more to get to know what they want? Do they even know what I do?” (more…)
I know, I know. Yes, we shouldn’t obsess over keywords, but the only way for you to show up in search results is to – wait for it – use the (right) keywords! But, as long as you’re not making costly keyword research mistakes that could kill your ranking. (more…)