About Rhonda

Meet your new

Need a copywriter to tell your story, sell your unique value proposition and motivate people to take action? Someone who doesn’t fill pages with unnecessary fluff and who won’t make you sound pushy nor aggressive?

Would you like to work with an experienced copywriter who also knows how to optimise your copy to help improve your ranking and increase conversion?


You need a real copywriter

Copywriting means writing to promote, advertise, sell or market your business, products, and services. So we’re aiming to improve sales.

Content writing is when you write for engagement and entertainment, or to make people linger longer on your website.

While I do both, some writers who advertise as copywriters don’t know the crucial elements needed in promotional, advertising, sales or marketing copy.

What I’m trying to say is copywriting is a skill that many writers just haven’t learned.  I know this, because every time I talk to writers, many ask ME for tips on how to write copy that sells. Their writing may be good and ‘creative’ and engaging, but it doesn’t make you want to buy.

If you want results, then you need a copywriter who knows how to do all of the above, plus more.

They should know what to write to convince your audience to trust you and your solutions enough to make contact with you.

They should know how to structure copy, including where to place your headline, testimonials, guarantee and call to action for better conversion. They should also know how to inject emotion and when to mention features, benefits, and price.

You need a writer, not a robot

If they’re writing for your website or other online content, your copywriter should know how to target people and search engines at the same time… without making you sound desperate and spammy.

You need a good storyteller

And if they’re a true master at emotional storytelling with a good imagination and creative mind, then that’s the bonus for you… they would make keywords appear natural in a clever way… and they would make your readers nod in agreement with you as they read along.

You need a proactive copywriter

They also keep up to date with what’s going on in the marketing world so they can advise you on the pros and cons and the strategies you should try for your specific business and sector.

You need an honest copywriter

But most important of all, they are honest and can tell you when your copy is shit… and they’re brave enough to tell you when they don’t know the answer. They wouldn’t stop there, though. They go out of their way to help you find the answer.

By the way, I’ve just described exactly the type of person you get when you work with me… and I have a whole lot more to share with you!


PHOTO OF RHONDA CHAPMAN COPYWRITER

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Who is Rhonda?

BComms(MediaSt)ECowan, PGradDipCom Curtin, AMAMI CPM

Perth Copywriter based in Rockingham, Western Australia.

I’ve been taking advantage of social media and the web for more than 10 years and began accepting assignments from Australian businesses in early 2011. 

I’m a copywriter, ghostblogger, qualified journalist and certified marketer with a Postgraduate Diploma of Commerce (Marketing), a Certificate in Public Relations and Events Management and a Bachelor of Communications (Media Studies).

I also have experience conducting marketing research and writing marketing and public relations campaigns that help you understand your ideal customer, raise your profile, manage your reputation, and increase sales.

This unique combination helps me to do a lot more for you than many other copywriters could ever do.

Oh, and unlike many copywriters, I care enough to make the time to speak with you — either in person or over the phone — to discuss your needs and desires.

My services

I work with you to help create more business through effective copy. I offer copy creation services (for your website, landing page, advertorials, social media profiles, press releases, newsletter, emails and offline promotional materials).

I also offer content creation services (for your blog, videos and more) and social media consultation, content planning and training (e.g. how to blog, how to use MailChimp and how to use emails to grow your business). Additionally, I guide you so you can achieve more sales with copy, plus benefit from having an online presence and gaining free publicity.

I write for businesses across Australia and beyond.

Even More About Me

Education

Postgraduate Diploma in Commerce (Marketing) from Curtin University, Certificate in Public Relations and Events Management through Open Colleges, formerly Cengage Education, and a Bachelor of Arts in Communications (Media Studies) from Edith Cowan University.

Skills & Experience

With my background in journalism, communications, and marketing, I will help you influence, motivate and persuade your audience to take action, whether you want them to give you free publicity or to buy from you.

Speaking & Teaching

With years of blogging and copywriting experience, I’m a unique speaker who helps business owners dream bigger, get out of their comfort zones and take their businesses above and beyond the competitors. My main topics are about how to write better to generate sales.

Awards & Achievements

Award winner, Excellence in Television Production (Public Relations Society of Seychelles), and finalist in the 23RD Belmont and Western Australian Small Business Awards 2016.

Radio Segment

Regular segment on 101 Business Radio, Australia’s First Radio Station dedicated to Business (also available on iTunes). During my segments, I share ideas, tips and insights about copywriting and content writing.

Stuff I Love

I love to volunteer as a member of the Australian Marketing Institute’s State Advisory Committee in WA, and also as the chair of the Institute’s Emerging Marketers of WA. I love offline networking, and enjoy cop and lawyer shows. I love most novels by John Grisham and Stephen King, and when writing I enjoy listening to progressive trance, and soft reggae. I’m also passionate consumer behaviour and related topics.
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What My Clients Are Saying...

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Now may I use my expertise to help you?