Meet your new
Need a copywriter to tell your story, sell your unique value proposition and motivate people to take action? Someone who doesn’t fill pages with unnecessary fluff and who won’t make you sound pushy nor aggressive?
Would you like to work with an experienced copywriter who also knows how to optimise your copy to help improve your ranking and increase conversion?
You need a real copywriter
Copywriting means writing to promote, advertise, sell or market your business, products, and services. So we’re aiming to improve sales.
Content writing is when you write for engagement and entertainment, or to make people linger longer on your website.
While I do both, some writers who advertise as copywriters don’t know the crucial elements needed in promotional, advertising, sales or marketing copy.
What I’m trying to say is copywriting is a skill that many writers just haven’t learned. I know this, because every time I talk to writers, many ask ME for tips on how to write copy that sells. Their writing may be good and ‘creative’ and engaging, but it doesn’t make you want to buy.
If you want results, then you need a copywriter who knows how to do all of the above, plus more.
They should know what to write to convince your audience to trust you and your solutions enough to make contact with you.
They should know how to structure copy, including where to place your headline, testimonials, guarantee and call to action for better conversion. They should also know how to inject emotion and when to mention features, benefits, and price.
You need a writer, not a robot
If they’re writing for your website or other online content, your copywriter should know how to target people and search engines at the same time… without making you sound desperate and spammy.
You need a good storyteller
And if they’re a true master at emotional storytelling with a good imagination and creative mind, then that’s the bonus for you… they would make keywords appear natural in a clever way… and they would make your readers nod in agreement with you as they read along.
You need a proactive copywriter
They also keep up to date with what’s going on in the marketing world so they can advise you on the pros and cons and the strategies you should try for your specific business and sector.
You need an honest copywriter
But most important of all, they are honest and can tell you when your copy is shit… and they’re brave enough to tell you when they don’t know the answer. They wouldn’t stop there, though. They go out of their way to help you find the answer.
By the way, I’ve just described exactly the type of person you get when you work with me… and I have a whole lot more to share with you!
Who is Rhonda?
BComms(MediaSt)ECowan, PGradDipCom Curtin, AMAMI CPM
Perth Copywriter based in Rockingham, Western Australia.
I’ve been taking advantage of social media and the web for more than 10 years and began accepting assignments from Australian businesses in early 2011.
I’m a copywriter, ghostblogger, qualified journalist and certified marketer with a Postgraduate Diploma of Commerce (Marketing), a Certificate in Public Relations and Events Management and a Bachelor of Communications (Media Studies).
I also have experience conducting marketing research and writing marketing and public relations campaigns that help you understand your ideal customer, raise your profile, manage your reputation, and increase sales.
This unique combination helps me to do a lot more for you than many other copywriters could ever do.
Oh, and unlike many copywriters, I care enough to make the time to speak with you — either in person or over the phone — to discuss your needs and desires.
I work with you to help create more business through effective copy. I offer copy creation services (for your website, landing page, advertorials, social media profiles, press releases, newsletter, emails and offline promotional materials).
I also offer content creation services (for your blog, videos and more) and social media consultation, content planning and training (e.g. how to blog, how to use MailChimp and how to use emails to grow your business). Additionally, I guide you so you can achieve more sales with copy, plus benefit from having an online presence and gaining free publicity.
I write for businesses across Australia and beyond.
Even More About Me
What My Clients Are Saying...
“Rhonda’s writing style is exceptional and above all to the point and gets the job done.”
Others congratulated me on making it into the newspaper, and acknowledged that it was Rhonda’s work that made it achievable.
Absolutely rapt with the calibre of Rhonda’s work. We have used her for our own work as well as using her to provide client with copy and the feedback has been so positive, she really ‘gets’ the no-fluff approach to copy.
Rhonda Chapman Copywriter
I started writing and blogging for businesses after hours back when I was studying at university. Since I was blogging a lot and attracting many readers to my own blog, several clients approached me asking me to write for them. Others were large brands you can find in your local shopping centre, but I won’t mention their names. Anyway, in 2014 I was struggling to balance my day job and the business. That’s when I decided to take the leap and then launched full time.
Postgraduate Diploma in Commerce (Marketing)
Between 2006 and 2014, I worked in various roles for two large organisations writing and editing their copy. I worked for more than 3 years at each organisation.
Documentary Production Assistant, Blue Moon Film and Video.
» Organised interviews for a new pilot TV documentary series.
» Researched topics in preparation for the interviews.
» Designed advertisement material for grant applications and pitch purposes.
» Supported crew on location and in studio.
» Checked script content were up-to-date.
» Researched information for pitches of future projects.
» Initiated ideas for new series and projects for future proposals.
Winner, media award for Excellence in TV Production (2004)
Public Relations Society of Seychelles
Promoted to Senior Television Series Producer and Journalist
» Directed and supervised the production of a television series. Scripted and edited the series. Recruited key members including the participating businesses and crew members. Arranged finance, organised the budget and other pre-production items. Designed filming schedules and project plans. Managed crews up to 10 to produce stories for current affairs-style stories.
» Other projects: Scripted and edited promo video for various concerts, talent shows, and music albums. Directed and produced outside broadcasting projects. Reported on presidential and parliamentary election events and other events.
Senior Television Journalist, News and Documentaries
» Researched subjects of interest or a topic set and then arranged interviews and shoots. Researched archived video footage for use in the story.
» Produced general news and human-interest stories. Reported on presidential and parliamentary election events.
» Wrote and voiced scripts for both own or colleagues’ productions. Edited footage and audio and other post-production effects to bring out the script visually.
Practical Experience, Junior Production and Programming Assistant, Seychelles Broadcasting Corporation
» 22-day program per course requirement for the Bachelor of Communications.
» Gained an understanding of the inner workings of the national radio station.
» Developed skills in radio presentation, production and scheduling, as well as audio editing.
Bachelor of Arts in Communications (Media Studies)
Edith Cowan University, Western Australia.
O Levels and A Levels in various subjects including English and French Literature.
Seychelles Polytechnic, Seychelles.